My professional journey over the last two decades has been defined by a deep-seated passion for bridging the gap between complex technical infrastructure and seamless user experiences. As an E-commerce Specialist, I have evolved from a hardware-focused technician into a strategic digital architect, specializing in the deployment and optimization of global online storefronts.
The Core of My Expertise: Shopify Mastery
At Uratex Philippines Inc., where I have served as a Web Developer and Online Support Specialist since 2012, I have spearheaded the transition into high-performance digital retail. My work within the Shopify ecosystem is comprehensive, focusing on transforming standard templates into highly customized, data-driven sales engines.
- API Development & Integration: I manage and develop critical API integrations for our Shopify websites, ensuring a flawless data flow between the storefront and internal business systems.
- Custom Liquid Development: I utilize Shopify’s Liquid templating language to build bespoke features that go beyond out-of-the-box functionality, creating unique user journeys that align with our corporate branding.
- Full-Stack Optimization: By leveraging my proficiency in PHP, JavaScript, JQuery, and MySQL, I optimize site performance and implement intricate interactive features that enhance the customer experience.
Secondary Platform Experience: Magento & PrestaShop
Throughout my extensive career as a Freelance Programmer and IT Consultant, I have gained valuable experience navigating diverse e-commerce environments beyond Shopify.
- Magento: I have managed projects requiring the robust, enterprise-level scalability of Magento, focusing on complex database structures and server-side logic.
- PrestaShop: My background includes building and maintaining PrestaShop stores, where I utilized my core PHP skills to customize open-source modules for agile, mid-market retailers.
- WooCommerce: I have built and managed various WooCommerce sites, integrating them into the WordPress ecosystem to provide flexible e-commerce solutions for project-based clients.
The AI Frontier: OpenAI, Gemini, & Grok
In the current era of rapid technological advancement, I have integrated Generative AI into my development workflow to stay ahead of the curve. I build and deploy applications that leverage the power of the latest AI models:
- OpenAI: I implement GPT-based solutions for automated high-quality content generation and intelligent chatbot interfaces to improve customer engagement.
- Google Gemini: I utilize Gemini’s multimodal capabilities to create smarter search functions and reasoning tools within web applications.
- Grok: I explore the integration of real-time AI processing to provide edgy, direct user interactions and data insights for forward-thinking clients.
A Data-Driven Strategic Approach
I believe that e-commerce success is built on a foundation of measurable data. I produce comprehensive reports and drive growth using an advanced toolkit of analytics and marketing platforms:+1
- Performance Monitoring: I use Google Analytics, Google Tag Manager, and SemRush to track user behavior and technical SEO health.
- Digital Marketing: I execute sophisticated SEO, SEM, and Social Media Marketing (SMM) strategies, including keyword analysis and targeted ad campaigns on Google and Facebook.+2
- Social Analytics: I leverage tools like Fanpage Karma and Sociograph to analyze social engagement and its direct impact on web traffic.
Foundational Knowledge & Multimedia Design
My technical versatility is supported by a solid educational background in Computer Engineering Technology and Information Technology. My experience as a Computer Instructor and Thesis Adviser at institutions like Pamantasan ng Lungsod ng Muntinlupa has uniquely prepared me to document complex systems and train stakeholders on new technologies.
Furthermore, my proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) allows me to handle the entire creative process. I don’t just write the code; I design the visual assets, edit the product videos, and create the 3D mockups (via SketchUp) that make a digital storefront come to life.