The Foundation of a Decades-Long Career
My journey in the technology sector began over twenty years ago, rooted in a deep curiosity for how systems communicate and how users interact with digital interfaces. Since 2001, I have operated as a freelance programmer and technician, building the foundational skills in hardware repair and system development that would eventually lead to high-level corporate roles. This early exposure to the “guts” of computing—from repairing monitors and power supplies at GoldLink Systems Technology to maintaining complex registrar systems for educational institutions—gave me a unique advantage: I don’t just understand the code; I understand the machine it runs on.
Tenure at Uratex Philippines Inc.
Since May 2012, I have served as a Web Developer, Online Support Specialist, and API Developer for Uratex Philippines Inc., a leader in the manufacturing of foam, mattresses, and household products. In this role, my responsibilities are multifaceted, bridging the gap between front-end aesthetics and back-end logic.
A significant portion of my work involves Website Administration and Development. I build and manage corporate websites using a robust stack that includes PHP, CSS, JavaScript, JQuery, and MySQL. To ensure the company remains at the forefront of modern web design, I am highly proficient in advanced WordPress page builders such as DIVI, Beaver, and Elementor. These tools allow for the rapid deployment of visually stunning, responsive layouts that maintain brand consistency across all digital touchpoints.
Advanced E-commerce and Shopify Management
As the retail landscape has shifted toward digital-first experiences, my role evolved to include deep-tier management of e-commerce platforms. I specialize in Shopify management and development, which includes:
- API Integration: Developing and managing custom API integrations to ensure the Shopify storefront communicates seamlessly with internal databases and third-party logistics tools.
- Liquid Code Customization: Utilizing Shopify’s templating language, Liquid, to create bespoke features that go beyond standard theme limitations.
- Checkout Optimization: Streamlining the user journey from product discovery to the final transaction to maximize conversion rates.
My experience with WooCommerce further complements this, allowing me to build flexible, PHP-based online stores for a variety of project-based clients.
The New Frontier: AI Application Development (OpenAI, Gemini, and Grok)
In the modern era of “Jenorated Thoughts,” I have expanded my development repertoire to include the integration of Generative AI. I have hands-on experience building and deploying AI-driven applications by leveraging the APIs of industry leaders:
- OpenAI: Implementing GPT models for automated content generation, intelligent chatbots, and sophisticated data extraction tools.
- Gemini (Google): Utilizing Google’s multimodal capabilities to create applications that can process and reason across text, code, and images.
- Grok (xAI): Exploring real-time information processing and edgy, direct AI interactions to provide unique user experiences.
My approach to AI is not just about “plugging in a bot.” It is about Contextual Engineering—ensuring the AI understands the specific business logic of the client, whether that is for a travel agency like En Real Expert Travel Inc. or a creative venture like Music Sensation Guam.
Full-Stack Technical Stack and IDE Proficiency
To manage this complex ecosystem of local files, cloud databases, and AI endpoints, I utilize a professional suite of Integrated Development Environments (IDEs). Whether it is the heavy-lifting capabilities of Visual Studio for .NET applications, the design-centric features of Dreamweaver, or the lightweight efficiency of Notepad++, I ensure that my code is clean, documented, and scalable.
My technical fluency includes:
- Languages: PHP, .NET, HTML, CSS, JavaScript, and Liquid.
- Databases: MySQL and Postgres.
- Frameworks/Libraries: JQuery, AJAX, and JSON for dynamic, asynchronous web updates.
Data-Driven Development and SEO
I believe that a website is only as good as the traffic it converts. Therefore, my development process is inextricably linked to Data Analytics and SEO. I produce high-level reports using:
- Google Analytics & Google Tag Manager: To track user behavior and event triggers.
- SemRush & Google Console: To monitor search rankings and technical SEO health.
- Social Analytics: Utilizing Fanpage Karma and Facebook Analytics to understand the intersection of social traffic and web performance.
This data-driven approach allows me to perform Keyword Analysis and Link Building that is baked into the site’s architecture, rather than added as an afterthought.
Professional Pedagogy: The Teacher’s Perspective
What sets my development work apart is my background in education. Having served as a Computer Instructor and Thesis Adviser at Pamantasan ng Lungsod ng Muntinlupa and Lyceum of Alabang, I have mastered the art of explaining complex technical concepts to non-technical stakeholders. I have taught subjects ranging from Artificial Intelligence and Logic Design to System Analysis and Design. This pedagogical background ensures that when I deliver a project, I also provide the documentation and training necessary for the client to succeed.
Multimedia Integration
Finally, my work as a Graphic and Video Designer allows me to provide a “one-stop-shop” experience. Using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), I create the visual assets that live within the code—ensuring that the graphics are optimized for web speed without sacrificing high-fidelity aesthetics.