Throughout more than two decades in the technology and marketing sectors, I have cultivated a career defined by the intersection of technical engineering and strategic brand growth. Starting in 2001 as a freelance programmer and IT consultant, I developed a foundational understanding of the digital infrastructure that powers modern commerce—knowledge that now allows me to approach marketing with a level of technical depth few can match. By combining a background in Computer Engineering Technology and Information Technology with advanced data analytics, I build digital strategies that are as structurally sound as they are creatively engaging.
Corporate Strategy and Data Intelligence (2012–Present)
Since May 2012, I have served as a Web Developer and Online Support Specialist for Uratex Philippines Inc., where I lead the digital efforts for a premier manufacturing brand. My role is centered on transforming technical data into actionable marketing intelligence:
- Advanced Analytics: I produce comprehensive performance reports using Google Analytics, Facebook Analytics, and Google Tag Manager to track user behavior and campaign ROI.
- Search Engine Optimization (SEO): I execute end-to-end SEO strategies, including Keyword Analysis and Link Building, to ensure maximum organic visibility in a competitive market.
- Social & Search Advertising: I manage and optimize high-budget Google Ads and Facebook Ads campaigns, focusing on conversion-driven performance.
- Strategic Market Insights: Using tools like SemRush, Fanpage Karma, and Sociograph, I monitor market trends and competitor activity to keep our brand ahead of the curve.
Digital Marketing Consultancy and Global Projects (2015–Present)
For nearly a decade, I have operated as a Digital Marketing Consultant, providing specialized support for diverse project-based clients across the globe. This consultancy work allows me to deploy a full-stack marketing approach tailored to specific industry needs:
- En Real Expert Travel Inc.: I established their entire digital presence, from building their web platform to serving as their primary SEO and Social Media Consultant.
- Music Sensation Guam: For this international client, I manage a complex WordPress ecosystem while providing ongoing SMM, SEM, and graphic design services to drive global engagement.
- Arlene Victoria Property Specialist: I developed a localized digital lead-generation system, utilizing targeted ads and custom sites to connect property specialists with prospective high-value clients.
The Innovation Edge: AI-Powered Marketing
To remain at the forefront of the industry, I have integrated Generative AI into my marketing and development workflow. I build custom applications that leverage the APIs of OpenAI, Google Gemini, and Grok to revolutionize how brands communicate:
- Automated Content Creation: Utilizing OpenAI to generate high-quality, SEO-optimized copy and blog content that resonates with target audiences.
- Intelligent Personalization: Implementing Gemini’s multimodal capabilities to create smarter, more intuitive user interactions.
- Real-Time Sentiment Analysis: Using Grok to monitor social trends, allowing for agile marketing adjustments based on real-time data.
The Synergy of Multimedia and Technical Pedagogy
My effectiveness as a marketer is bolstered by a professional-grade command of the Adobe Creative Suite. I am a practitioner of “Visual Marketing,” using Photoshop, Illustrator, and Premiere Pro to create high-impact assets for every campaign. Additionally, my background as a Computer Instructor at the Pamantasan ng Lungsod ng Muntinlupa has refined my ability to communicate complex data strategies to stakeholders with clarity and authority.
I do not simply execute marketing tasks; I engineer digital ecosystems. From managing Shopify API integrations to mastering the latest in Search Engine Marketing, I apply twenty years of technical intuition to ensure every brand I work with achieves measurable, sustainable growth.